CLINIQUE : “Editor’S Office”
RETAIL Concept

To open their first free standing store, Clinique wanted a new aesthetic approach for the brand's retail experience. 
The objective was not only to revitalize the look but also collaborate across multiple departments by drawing content
from different platforms such as Clinique's blog "The Wink", Instagram and advertising campaigns to create an
overarching cohesive brand experience. Stemming from Clinique's unique origins as a collaboration between
a magazine editor and a dermatologist, we used the theme of an editor's office.

At the entrance customers are greeted by a digital door, an interactive touchscreen which acts as a
digital magazine, showcasing stories from Clinique's blog, store events, and other branded content.
Throughout the store mood boards displayed stories, imagery and information for visitors to explore.
The content informs customers on products and inspires creativity and experimentation.