Coke Studio™ : Creative Collisions

Coke Studio™ showcases the power of ‘Creative Collisions’ to unite and connect people. Originating in 2008, Coke Studio launched in Pakistan as a TV series and in 2022 expanded into a global music platform. Coke Studio™ is now back this summer with a series of creative collisions that transcend borders, backgrounds, languages and genres and celebrate the convening power of “Real Magic” when artists and music come together.

Grammy-winning artist Jon Batiste serves as the musical conductor of this summer’s Coke Studio program, writing an uplifting song called “Be Who You Are (Real Magic)" featuring Latin Grammy-winner Camilo from Colombia, K-Pop breakout group NewJeans, American rapper J.I.D and chart-topping British singer-songwriter Cat Burns. “Be Who You Are (Real Magic)" inspires listeners to both stay true to their authentic selves and embrace others’ differences. This summer, there will be nine additional multi-artist Coke Studio collisions feature global superstars like Sam Smith and Imagine Dragons, as well as breakthrough artists from around the world, creating original tracks with the goal of connecting new audiences across borders – from bringing Indian artists to Latin America or hip-hop to Korea. 

In addition to ideating on social content and other campaign initiatives I was lead on the below sizzle reel.