Lavazza : Awakening

We won the Lavazza social AOR business with a campaign poised to awaken consumers to today’s coffee renaissance. As consumers become more in tune with bean origin and roast profile, this campaign reinforced the fact that Lavazza has been been perfecting the art of coffee craft since 1895. 

I developed the campaign and supporting monthly creative with my team, led art direction for all paid and organic copy, and presented work to clients. As their social AOR, we saw a 428% increase in impressions and a 43% increase in engagements across platforms, and a 41% increase in Instagram followers.