Vagisil : SHAMELESS
Run by the granddaughter of the company’s founders, Vagisil is a woman-led company with nearly 50 years of credentials behind it. Over the course of 3 years, we amplified the brand’s ‘Shameless about vaginal health’ platform across social and digital channels, in partnership with publications like Refinery29 and WebMD, and at BlogHer and HerCampus events.
Social & Digital Assets
My team conceived and executed creative for social, digital, email, and website. I lead brainstorming sessions, oversaw photography shoots including prop sourcing and styling, and directly managed the team’s junior creatives. I also developed a close and trusting relationship with our clients and cross-functional internal teams.
BlogHer NYC
In addition to our social and digital work, we produced multiple BlogHer events for the brand from the ground up, creating the booth’s look and feel and designing swag, merch, and collateral. Working with clinical gynecologists and sex therapists, we answered attendees’ questions and reinforced Vagisil as a trusted personal care brand.
